Executive Summary about Global Marketing Research Paper

Executive Summary about Global Marketing - Research Paper Example These are followed by explaining the reasons for venturing to employees, and selecting an executive officer for the foreign market. This foreign executive officer controls the risk such as economic and political disruptions, language and communication, difference in culture and religion and the business culture (Gillespie et al. 47). Under this extended network of the global economy, the need to have a permanent store or plant and offices is not requisite. This is because the marketing executive at the foreign location can actively engage the locals through the websites. Those executives at the headquarters may also choose to build a global business portfolio, which implements efficient global strategies. Therefore, strategic global marketing must consider all the risks, solutions and any other available alternatives. Strategic global marketing needs to take into account of the whole company group’s, environmental piles and resident people’s contentment (Gillespie et al . 75). Globalization, in some aspects, is described as a myth because most business activities, by large companies, take place in regional blocks (Gillespie et al. 38). The rival multinational enterprises from the regional blocs compete, for regional market shares, to consolidate their economic efficiency. These results to the top executives being compelled to design regional based strategic plans and not only the global plans. Marketing strategies should be regional in scope and not global or uniform to be responsive to local consumers. Global trade also depends on the statutes and provisions of the World Trade Organization. The executive both at the headquarters and the foreign market should make appropriate considerations and obtain certification from the world trade organization (Gillespie et al. 27). Another international organization that can be consulted for grants is the World Bank. These can offer loans and grants for the business expansion to foreign